Make an Impact
Email has a bad rep, because our inboxes get bombarded with constant emails from businesses. This leads to deletion and ultimately, unsubscribing.
But with great email campaign management you address the right people – at the right time. Recipients are directed to specific pages with a single clear goal, and the result is a great marketing experience that people naturally want to follow.
Cost-Effective Investment
Businesses love email marketing because it’s highly affordable – with no costs for printing, postage or advertising space. Typically email promotions gives you a higher return on investment than social marketing or search marketing.
Email marketing is arguably the most effective way of reaching your customers. In fact, 80% of professionals say that email campaign management drives customer acquisition and retention.
Targeted Communication
Unlike television ads, radio spots or magazine spreads, email marketing campaigns can be controlled and targeted to ensure it reaches the most relevant and responsive audience.
You can choose exactly who will see your message, and make sure that the content speaks directly to their needs.
Shareable Content
Email marketing content is so easily shareable, in fact, it’s as simple as the click of a button. Recipients can forward your deals, news and details to their contacts, who in turn may share it with their contacts.
This sharing promotes brand exposure and improves the credibility of your site and your company. When your company’s email communication is valuable, it encourages recipients to act as brand ambassadors by spreading the word about you.
Measurable Results
Bulk email advertising can be more precisely monitored and measured than most other forms of digital marketing.
By measuring delivery rates, open rates, and subscriber retention rates, we gain insight into your consumers interests and behaviours. We can use these insights to help you target your marketing further, in a way that will generate an even higher ROI.
Improve Conversions
To get even better results, great email marketing campaigns need to be paired with great landing pages.
Our web design and development teams can create unique landing pages for each different campaign that are optimised to convert your users.
SEOTech’s Expert Email Campaign Management
Market research shows that 66% of consumers have made a purchase as a result of receiving a marketing email. This confirms that emails have the potential to give you an excellent return on investment.
Our Email marketing SEOTech team will help you reach your target audience in the most effective and cost-efficient way possible. Contact us to find out how.